At present, corporate events continue to be effective sources for quality sales leads. And this is for reasons based on actual real-world facts and figures. One thing’s for sure, 80 percent of companies use live events as a main driver of growth, according to a report entitled Event Marketing 2018: Benchmarks and Trends. Moreover, Bizzabo […]

B2B marketers should know better than to ignore the impact that webinars have over the bottom line. There is, in fact, compelling evidence why these corporate events can bring a company closer to its revenue goals by generating a steady stream of qualified leads. One thing’s for sure, webinars are not only platforms for knowledge […]

  As a business owner, you are basically aware of the potential that corporate events have towards the bottom line. It is interesting to note that conferences and seminars can provide ample opportunities to generate high-quality leads and foster better client relations. In fact, Statista shows that at least 79% of marketers in the United […]

  Industry events remain to be an essential channel for acquiring quality leads as most business leaders prefer face-to-face interactions over digital engagements. The Center for Exhibition Industry Research notes that “43% of event attendees believe the value of face-to-face interactions will continue to increase over the next two years.” For all its worth, an […]

  In any business, holding a corporate event such as a conference or an appreciation concert makes for a brand that knows how to stand its ground. For one, such events can give a needed boost in terms of generating qualified leads and connecting with one’s audience. We can never go wrong with the fact […]

Entrepreneurs spend a great deal going to events, and for pretty good reasons. Regardless of the types of events they attend, entrepreneurs opt to acquire a lot of industry knowledge. One thing’s for sure, events give them an avenue where they can exchange and absorb ideas that can benefit them in the long run. This […]

“A good manager needs a variety of approaches to get the best out of his team” – Boss Baby. via GIPHY Boss Baby was a born leader, but didn’t take his mission for BabyCorp to stop Puppy Co from getting all the love from humans for puppies instead of infants all by himself, but worked […]

Did you know that rockets, which used to be typically destroyed on their maiden voyage, can now be reused? Rockets can now make an upright landing and be refueled for another trip, saving the spaceflight industry a large amount of expenditure and far more interesting than the Apollo era 40 years back (2016’s Top Technology […]

When it comes to spreading word about a product or service, there are so many avenues to choose from. There’s traditional outbound marketing involving the tri-media (TV, radio, print), billboards; there’s digital and content marketing through social media platforms; and then there’s the kind of marketing that offers a more personal approach: event marketing. Often […]