Industry events remain to be an essential channel for acquiring quality leads as most business leaders prefer face-to-face interactions over digital engagements. The Center for Exhibition Industry Research notes that “43% of event attendees believe the value of face-to-face interactions will continue to increase over the next two years.” For all its worth, an industry […]

  In any business, holding a corporate event such as a conference or an appreciation concert makes for a brand that knows how to stand its ground. For one, such events can give a needed boost in terms of generating qualified leads and connecting with one’s audience. We can never go wrong with the fact […]

Entrepreneurs spend a great deal going to events, and for pretty good reasons. Regardless of the types of events they attend, entrepreneurs opt to acquire a lot of industry knowledge. One thing’s for sure, events give them an avenue where they can exchange and absorb ideas that can benefit them in the long run. This […]

“A good manager needs a variety of approaches to get the best out of his team” – Boss Baby. via GIPHY Boss Baby was a born leader, but didn’t take his mission for BabyCorp to stop Puppy Co from getting all the love from humans for puppies instead of infants all by himself, but worked […]

Did you know that rockets, which used to be typically destroyed on their maiden voyage, can now be reused? Rockets can now make an upright landing and be refueled for another trip, saving the spaceflight industry a large amount of expenditure and far more interesting than the Apollo era 40 years back (2016’s Top Technology […]

When it comes to spreading word about a product or service, there are so many avenues to choose from. There’s traditional outbound marketing involving the tri-media (TV, radio, print), billboards; there’s digital and content marketing through social media platforms; and then there’s the kind of marketing that offers a more personal approach: event marketing. Often […]

Event management is DEFINITELY one of the most stressful jobs. It is both mentally and physically taxing. For just one event, there could be too much in a business’ plate such as meeting a deadline, dealing with difficult people and unexpected events, making do with a tight budget, and finally marketing the event. That’s basically […]

Photo Credit: zemanta – http://www.flickr.com/photos/27638958@N06/8615725259   Webinars. Regarded as great sources for quality sales leads, B2B companies just can’t live without them. This year, more enterprises are opting to increase their budget for webinars. This is supported by a study by the Content Marketing Institute showing that 63% of marketers prioritize them for acquiring high […]