When it comes to spreading word about a product or service, there are so many avenues to choose from. There’s traditional outbound marketing involving the tri-media (TV, radio, print), billboards; there’s digital and content marketing through social media platforms; and then there’s the kind of marketing that offers a more personal approach: event marketing. Often […]

 “An apple a day keeps the doctor away.” But a webinar a week helps your healthcare business peak. As things go in the healthcare industry, vendors need to absorb as much knowledge as they can to create better lead generation and appointment setting campaigns. Through webinars, you can learn engage major industry thinkers who are […]

You have a really cool product (perhaps a gadget or software so revolutionary it confirms the spirit of Steve Jobs in you) to offer to the world. You think highly of it, so you figured holding an event is the best way to champion this new idea you have. The one problem that stands in […]