Industry events remain to be an essential channel for acquiring quality leads as most business leaders prefer face-to-face interactions over digital engagements. The Center for Exhibition Industry Research notes that “43% of event attendees believe the value of face-to-face interactions will continue to increase over the next two years.” For all its worth, an […]

You have a really cool product (perhaps a gadget or software so revolutionary it confirms the spirit of Steve Jobs in you) to offer to the world. You think highly of it, so you figured holding an event is the best way to champion this new idea you have. The one problem that stands in […]