Emerging Marketing Tools to Be Used for Promoting Events

Emerging Marketing Tools to Be Used for Promoting Events

Did you know that rockets, which used to be typically destroyed on their maiden voyage, can now be reused? Rockets can now make an upright landing and be refueled for another trip, saving the spaceflight industry a large amount of expenditure and far more interesting than the Apollo era 40 years back (2016’s Top Technology Breakthroughs)

Indeed, technology breakthroughs are causing humans to lead a restive life, giving them high hopes that new discoveries would surely make life better and easier. It makes people become eagerly enthusiastic and interested to learn new online skills, experience the trendiest craze and fashion in social media and acquire the latest and the techiest phones and gadgets. And one group who is most reactive with technology unrest are Marketers.

Marketers never cease to purge their brains of strategic ideas that would hasten marketing processes and are always on the lookout for technology breakthroughs to be used for promoting products and services like Events. So we searched and got some good advice from the experts. Below are emerging marketing tools to be used for promoting events:

Influencer Marketing

Influencer Marketing is one of the many ways to grow your audience through content. It focuses on key individuals that have influence over potential buyers. The content frames testimonials of influencers as potential buyers-cum-value-added influencers - journalists, bloggers and industry analysts are among them. Getting your contents noticed by influencers is like a game of chance, but once they do you’ll be assured of:


  • Having an influential voice in your area who could direct targets towards your content
  • Drawing potential customers to visit your website often
  • Building up discussion around your content in the broader community which can help you gain legitimacy and authority in your scope.

Tip: When drafting content to promote an event, choose an influencer that is identified to be a  subtject matter expert individual or organization and carry his/their word or testimonial in your content. 

Here’s How Callbox made event marketing a profitable strategy!

How to get Tangible ROI in Joining Events

Find out here: How to get Tangible ROI in Joining Events

Native Advertising

Native Advertising is seamlessly blending an advertisement with regular content so that your audience would not notice anything beyond ordinary:

  • Promoted articles on blogs or news sites
  • Sponsored social media posts
  • Content that indirectly references a company

Related: Announcing! The 4 Practical Reasons Why to Outsource Events Marketing

Email Marketing

You think email marketing has gone down the drain? Sorry but Email Marketing, though it isn’t anything new and some marketing specialists may have quite given up on it and swayed on social media instead, it’s still considered as one of the most effective and continuously evolving marketing tool.

It’s a fact that we tend to believe that more potential customers are on social media most of the time and that products and services can be widely seen and noticed via these social networking sites. However, what some may haven’t fully realized is the fact that email marketing remains to be one of the most effective marketing method for achieving:

  • Awareness
  • Acquisition
  • Conversion
  • Retention

Tip: Email marketing, when properly managed and well executed via automation tools, can be the best channel to bring your message to the right decision maker at the right time. 

Related: Subject Lines that Gets Event Emails Deleted

Entrepreneur presents some of the marketing tools for you to watch out this 2017:


AgoraPulse is basically a social media dashboard that is capable of scheduling posts, multi-site management and built-in analytics as well as manage contests, quizzes and promotions. Integrate all your social media messages, schedule and publish content and get reports.


Bananatag can be integrated with your current email software like gmail and outlook to track open and click notifications from the emails you sent.


OptimizePress will enable you to choose and customize from 30 different templates like sales and landing pages, membership portals, launch funnels  and authority blog sites. Such features will streamline tasks in managing information requests, event registration and attendance confirmation.

So keep an eye at all times for more new marketing tools that can help you promote your products and services but never disregard the proven effectiveness of those long-lived and still existing ones.



Read more on Events Telemarketing Blog today!

Or get help in boosting audience to your next event. Dial 424.256.0345



You might also like: Unconventional Event Marketing Campaigns & Why They Totally Worked


About @eventstelemarketing
View all posts by @eventstelemarketing 

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