Today, businesses want to reach new heights in terms of acquiring new clientele and increasing revenue generation. They are now considering various techniques and methods to achieve such goals. B2B lead generation can drive traffic of potential business partnerships. However, in order to gain these, a manager needs to locate their source.
Lead prospecting can be considered, but this would take a lot of time considering the process of finding B2B leads that fit your audience profile. For marketers that want to gain leads in bulk, a good old-fashioned corporate event might just do the trick.
From exhibitions to breakfast meetings, company events allow decision-makers within the industry to converge. Information-sharing and network expansion are the prime gains they get from attending such events, but what does it have in store for the organizers? Would it achieve anything in terms of revenue and new clientele?
Well, there are tons of reasons not to neglect corporate events. Successful businesses have already known them. Have you?
Audiences expect more. Advancements in business technologies have affected the B2B industry in significant ways. Multimedia platforms are now available, giving decision-makers huge amounts of information. Oftentimes, they encounter the same messages over and over again. They want to be offered something that has not been discussed yet. Company events effectively serve this purpose.
Effective demand generation. Even veteran marketers would agree that B2B demand generation is the most difficult marketing channel. The problem usually involves looking for content distribution platforms that offer a good ROI and response rates. But if we consider recent statistics, events still dominate as top B2B lead generation methods, trumping social media and email marketing.
Better audience engagements. The core importance of B2B lead generation is keeping in touch with potential clientele. Corporate events are better suited for this as they allow you for a better experience in audience engagement. After all, nothing beats in-your-face discussions where managers talk to you in real-time.
Provides greater business harmony. Planning an event involves a lot of work and resources. It poses as a challenge that you as an organization should face. From determining the venues to inviting prospects to your events, these activities offer ample team-building opportunities that will strengthen internal rapport.
These are just some of the reasons why you should consider planning a corporate event. Event marketing, however, is a different matter, one that can be handled effectively by an independent lead generation company. Doing so would take you one step further towards your goals.